Rehearsal: Putting Content Together with Voice and Body

22 02 2012

No one likes to rehearse. Frankly, it is a pain. And with all the work you have put into the presentation, you know the material, so there’s no need to worry. Right?

Wrong!

Rehearsal is important to the success of the presentation. Delivery is where the content meets the audience. Essentially, you are taking a two-dimensional presentation of words and pictures and moving it into three dimensions by the addition of yourself. You are adding life to the presentation. In this instance, you are the actor. And, to be blunt about it, actors rehearse.

Before you rehearse, take a good look at the room, starting from the rear. If you stand at the back, you can judge for yourself how large or small you will appear. Keep that in mind. If you plan to reveal something small, make certain that everyone can see it, or else don’t show it.

Then go to the stage and take a moment to get familiar with it. Where will you enter? Where will you exit? If you have visuals, where will they be? Then go to the podium; how does it feel? Adjust the microphone to your height. That way you can walk right up and speak. (If you have to adjust it in real time, do it. Don’t try to talk without one.) Read the rest of this entry »



His Roots

21 02 2012

The son of immigrants from Jamaica, Powell grew up in the Bronx, where he mixed freely with different races. He acknowledges in his autobiography that he was an indifferent student and that it was not until he joined the Army Reserve Officers Training Corps (ROTC) that he gained his focus-and his bearings.[20] He became a commissioned officer in 1958 and served two tours in Vietnam, being wounded twice and earning a Bronze Star. He experienced racism firsthand while serving in posts in the South. “I’ve been thrown out of places because I was just black enough not to be served. . . . I consider myself an African-American and proud to stand on the shoulders of those who went before me.”[21]

Powell understands the symbolism of race in his role as secretary of state: “And it’s always a source of inspiration and joy to see [foreign leaders] look at me and through me see my country, and see what promise my country offers to all people who come to these shores looking for a better life.”[22] Read the rest of this entry »



Telephone and Voicemail

20 02 2012

In our age of e-communications, we sometimes forget to use the telephone. Often it is more appropriate to make an initial contact with an individual on the phone and follow up with email, or vice versa. Telephone and voicemail, as mentioned in Chapter 4, have the advantage of personal warmth and one-to-one connection. Also, a telephone conversation is a dialogue; the parties to the call can go back and forth quickly, amplifying and explicating in 30 seconds points that might take three or four rounds of email to sort out. Read the rest of this entry »



Online Degree Program

22 11 2010

Whether for education or to advance in their career, get a college degree has become a prime target for those seeking education. Research has shown that college degree are significantly more likely to succeed in the workplace. People often seek degrees confident they will land a better job and also make more money, although this idea is true not everyone can have the same results. However, our society considers education as a sign of success, productivity and character to achieve a degree has been useful.

In recent decades, graduated from the University College has become increasingly popular for people to achieve. Associate degree level is regarded as one of the most easy to achieve. United States associate degree are given a predominantly by colleges, universities and technical schools. Sometimes, universities in four years which gives titles and degrees from the universities are associated also Prize to people who are looking for. There are several associated online degree programs to prosecute an individual with all of them, including a strong doses in the pre-professional programs.

Those who wish to continue their studies after a bachelor to get a master’s degrees. United States, always a master’s degree is awarded after a student has successfully completed their degree program. Much like a bachelor, masters can be granted to students according to their field of study. Most students obtain a Master of Arts or Master. The structure of degree programs can vary from institution to institution.



10 Never lose the common touch

29 12 2009

In many ways this is the most diffi cult lesson of all. Those who want to follow in Richard Branson’s footsteps have to master this or all the other lessons will come to nothing. More than just humility, Branson’s ability to mix with people of all walks of life sets him apart from just about every other business executive you will meet. It is the real secret to his enduring success – and popularity.

? Listen to people – customers and employees are a good place to start

? don’t let success go to your head

? use your customers as consultants – they know their requirements better than the McKinseys and Bains of this world

? treat everyone as an equal; one of Branson’s most endearing traits is that he is more likely to be rude to the CEO of a multinational than a check-in clerk

? be what people want you to be – be a chameleon.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s



7 Don’t lead sheep, herd cats

26 12 2009

Liberate creativity, and encourage people to do what they do best.
? Be a back-seat leader
? act as a catalyst
? surround yourself with talented people
? encourage chaos
? make good ideas welcome (wherever they come from).

8 Move faster than a speeding bullet
Branson moves quickly when an opportunity presents itself.

? Seize the moment (beware of paralysis by analysis)
? leap before you look (avoid paralysis by analysis)
? streamline decision making
? use joint ventures to leverage expertise
? make plenty of mistakes (it’s the only way to learn).

9 Size does matter
If you’re a Virgin, then size is important to you. The Virgin Group is effective because it maximizes the entrepreneurial spirit of its staff whilst minimizing the bureaucracy of its systems. Virgin is not a traditional hierarchical company. Rather, it is a cluster of loosely associated businesses, with their own offi ces and their own management teams.

If you tried to design a corporate structure to provide the greatest number of employees in direct contact with their marketplace, the result would be very similar to the Virgin model. Once again, Branson instinctively does what business school professors spend years fi guring out. The essence of the Branson approach to corporate structure has fi ve key points:

? grow your own
? keep it simple
? break up your empire into small molecules
? keep headquarters to a minimum
? put out the welcome mat for good ideas.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s



6 Smile for the cameras

23 12 2009

Richard Branson has turned himself into a walking, talking logo. Where McDonald’s has Ronald McDonald, a six foot, ginger- haired clown, and Disney has Mickey Mouse; Virgin has its goofy chairman. Every time his picture appears in a newspaper or magazine, it promotes the Virgin brand.

This is entirely deliberate, and probably one of the most effective promotional strategies ever employed by a company. Therisk to the reputation of the brand, of course, is correspondingly high should Branson’s personal image become tarnished. To date, however, it has proved highly successful, enabling him to build the Virgin brand on a shoestring advertising budget.

? Understand what the media want, and give it to them
? think in pictures
? stand up and be counted
? remember, philanthropy and stamp collecting are two different things
? know when to duck.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s



5 Do right by your brand

20 12 2009

One of the most frequently asked questions about Virgin is how far the brand can stretch. Some commentators believe that, by putting the Virgin name on such a wide range of products and services, Branson risks seriously diluting the brand. His answer to this criticism is that as long as the brand’s integrity is not compromised, then it is infi nitely elastic.

Lessons from Branson, the brand master are:
? a good brand travels
? brand elasticity is infi nite
? love honor and cherish your brand
? rules are for breaking
? be cheeky.

Virgin’s fi ve brand values are:
? value for money
? quality
? fun/cheek
? innovation
? challenge.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s



4 Make work fun

17 12 2009

Business, in Richard Branson’s view, should be fun. Creating an exciting work culture is the best way to motivate and retain good people; it also means you don’t have to pay them as much.

Unlike the computer whiz-kids Bill Gates and Steve Jobs, Branson has never invented any product of a revolutionary nature. All the industries he has succeeded in are conventional ones with little in common except that they are mature and dominated by large players. So what is it that Richard Branson knows aboutbusiness that other people who have been in these conventional industries for years have failed to grasp?

The answer is simple. Branson has the ability to motivate people and push them to the limit. He possesses a remarkable ability to inspire others to achieve what they didn’t know they were capable of. The Branson technique for managing people provides the following lessons:

? it pays to play
? let employees loose
? encourage informality – stay on fi rst name terms
? praise people rather than criticizing them
? make business an adventure.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s



2 Do the hippy, hippy shake

14 12 2009

Branson’s affi nity with fl ower power and the whole 1960s movement is less a commitment to a set of principles or political beliefs, and much more related to being in tune with the times – one of his greatest business attributes. Branson’s alternative management style offers the following lessons to aspiring moguls, including:

? don’t be a bread head
? dress down every day (not just Fridays)
? put people fi rst
? blur the divide between work and play
? shake it up (don’t imitate, innovate).

3 Haggle: everything’s negotiable
One of Richard Branson’s less appreciated talents is a razor sharp negotiating technique. Nice guys fi nish last, or so they say, but not Branson. Despite – or perhaps because of – his Mr Nice Guy image, Branson rarely comes out second best in any of the deals he makes. Charisma and considerable personal charm belie a calculating business brain. The lessons from the Branson school of negotiating are:

? nice guys fi nish fi rst
? never say never
? talk softly and carry a big stick
? act on good advice
? cover the upside as well as the downside.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s