Childrens Corner

The methods described in this book will help you improve your memory by using your imagination.

To stay in shape, you have to keep your mind active and prevent yourself from losing interest in the things you’ve always liked doing in the past.

Continue to acquire knowledge and put it to practical use. The secret is to stay awake and be creative! Do some mental gymnastics every day, and you’ll be a happier person for it!

Taken From: HOW TO USE YOUR MEMORY TO EARN MORE MONEY

Your environment is also important - the more stimulating it is, the longer it will take for old age to slow you down.

If you’re already retired you still shouldn’t just let yourself do nothing, and give up all your former occupations. You should actually increase your physical activity, and continue leading an active and varied social life. Now that you have the time, take advantage of it to read all those books you’ve been putting off for years.

Retiring need not be a synonym for resigning, for closing yourself off in a separate and isolated world. On the contrary, you should become more actively involved in the events taking place around you.

Taken From: HOW TO USE YOUR MEMORY TO EARN MORE MONEY

Branson will do almost anything to promote his brand. This is
complemented by his yen for adventure. His headline- grabbing
activities include daredevil attempts to become the fi rst person to circumnavigate the globe in a hot air balloon, which very nearly cost him his life, and setting a new world speed record for crossing the Atlantic in a speedboat. Such exploits resonate with the message “life is an adventure; life is fun” – which matches the Virgin approach to business.

The Virgin chairman is especially good at creating stories with visual impact. He is prepared to dress up and act the clown, where most businessmen take themselves far too seriously to do any such thing. Certainly most chairmen of large companies draw the line at wearing fancy dress costumes to promote their products. In the public’s mind, of course, Branson’s willingness to play the fool only serves to emphasize what a bunch of stuffed shirts the others are.

“I’ve worn almost every costume there is to wear,” says Branson.
“It makes a back-page photo into a front-page one. And they
come back for more.”

An even more outrageous Branson ploy is cross-dressing. This he
used to good effect when launching his new airline – he donned
stewardess uniform – and more recently when he modeled a
wedding dress and high heels for the launch of his new chain of bridal
stores. How many other company chairmen would dress up in women’s underwear – in public?

In fact, among Virgin staff the chairman’s exhibitionist tendencies are
well known. He seems to have a passion for dressing up and stripping off in equal measure. One senior em- ployee6 recalls that Branson’s propensity to strip off reached the point where a groan went up on one trip to Switzerland when he offered to bet everyone £10 that he would dare to ski all the way downhill stark naked. Nobody took him up on the bet, but Branson went through with the dare anyway.

Taken From: Richard Branson 10 Secrets of the World’s Greatest Brand Builder

Many people are afraid of losing their memory as they get older. This fear eats away at their confidence, as well as their health, by making them worry needlessly.

The best way to keep your mind sharp is to keep it active. Think about all the exercise you do for your body! You probably participate in some sport, and try to eat well… In the same way, you should take care of your mind, and feed it properly.

An older person can have a better memory than a younger one: it all depends on how well his mind is trained, and the techniques he uses to improve his memory.

Taken From: HOW TO USE YOUR MEMORY TO EARN MORE MONEY

Most people are scared silly of making speeches. And they are mostly afraid of forgetting what they have to say! So they make notes, which they refer to almost constantly. This substantially reduces the impact of a speech - you come across as unnatural and lacking in credibility. It looks like you don’t know your subject. You can’t look at the people you’re talking to because you’re always looking at your notes, so the audience loses interest.
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Considering the fact that your children’s eyesight has been reduced on its quality, you need to figure out how to maintain the better way in finding best eyeglasses that can help them see things very well.

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Give High Five to Zenni Optical as this brand is providing you many eyeglasses to be bought online by you. For instance, you can even try to get the cheapest $ 8 Rx eyeglasses through this website.

His instincts allow him to avoid the clichés of PR that most selfpublicists eventually fall into. His slightly awkward delivery,
packed with umms and ahs, sounds unscripted. There is a frankness
about Branson, too, that is endearing. What he has that others lack is credibility – something that he retains even when he is involved
in a blatant PR exercise.

Asked if Virgin’s high proportion of Black and Asian employees is the
result of a conscious non-discrimination policy, he replies: “Perhaps it
should be, but it just happened that way.” Told of a press report that denied his companies were registered offshore to avoid British tax, he responds: “It’s wrong. The decision was tax led.”

Where other tycoons appear pompous and self important, Branson radiates schoolboy enthusiasm.

No amount of pre-interview briefi ng could provide such a smooth passage through potential media minefi elds.

At times, the drama has been all too real. When his attempt to
circumnavigate the globe in the hot air balloon went dangerously
wrong, with the Global Challenger falling at a rate of 2000 feet per minute, no one was in any doubt that the lives of the crew – Branson among them – were in serious danger. As the drama unfolded, Alex Ritchie, the 52-year-old senior engineer on the project and a last minute stand-in for the third crew member, made a heroic climb onto the balloon to release additional weight, averting disaster. The record attempt had failed, but commercially it was a triumph.

Taken From: Richard Branson 10 Secrets of the World’s Greatest Brand Builder

Here are ten persons you’re going to meet for the first time. Study them for 9 minutes, then turn the page and fill their names in under their pictures. Give yourself 6 points for each correct answer.

1. Mr. Malcowitz
2. Miss Messerin
3. Mrs. Scott
4. Mr./ Borkhaus
5. Mr. Landsdowne
6. Mr. Signet
7. Mrs. Simpson
8. Mr. Alekos
9. Mrs. Crabtree
10. Mr. Hampton

1st try results:
2nd try results:

Taken From: HOW TO USE YOUR MEMORY TO EARN MORE MONEY

But his eye-catching performances and dazzling timing actually mask a self-conscious streak. In the early days, Branson went out of his way to avoid interviews with journalists. To those who have not met him, the idea that Branson might be shy seems ridiculous. Closer observation reveals that although he is an exhibitionist in some regards, he can also appear diffi dent and awkward. There is, in fact, something of the actor about him. In front of the cameras, he looks like a man performing a role that has been written for him. Branson himself acknowledges as much, and insists that he has to force himself to perform.

“Up to the time I launched the airline, I was a reasonably shy person. I didn’t like doing interviews, avoided the press. I took my mother’s advice to let my businesses speak for themselves.

“From his fi rst days as a magazine publisher and record retailer,
Branson knew that descriptions of his ventures as successful and
expansionary could become selffulfi lling.”

But when we decided to launch an airline, Freddie Laker said that if I was going to take on American Airlines, United and British Airways, I would never have the advertising spend that they employ … but if I went and made a bit of a fool of myself, I’d get on the front covers.”3

His shyness actually adds to his appeal. Where other tycoons appear
pompous and self important, Branson radiates schoolboy enthusiasm. The fact that his public persona is self created and goes against the grain makes it all the more impressive. He is a self-made media icon.

What is beyond doubt is that Branson’s feel for public relations is a gift. His instinctive ability to recognize and exploit a media opportunity allows him to run rings around the staid and conservative
businessmen the public are used to seeing. Contrived or not, Branson manages to appear “natural” and even “spontaneous” even when you know he has been answering the same questions all day.

Taken From: Richard Branson 10 Secrets of the World’s Greatest Brand Builder

Take 8 minutes to memorize the following telephone numbers,
and the names of the persons they belong to. Then cover them and
fill in the telephone numbers beside the names listed below.

Give yourself 12 points for each correct number.
Mrs. Danford: 647 - 7891
Mrs. Farnsworth: 392 - 0607
Mr. Cuppington: 921 - 3142
Ms. Jameson: 487 - 8374
Mr. Taylor: 675 - 8694
Mrs. Victor: 215 - 7356
Mr. Pinsent: 584 - 8200

Ms. Jameson:
Mr. Pinsent:
Mrs. Farnsworth:
Mrs. Victor:
Mrs. Danford:
Mr. Cuppington:
Mr. Taylor:

1st try results:
2nd try results:

Test B
The following is a list of your appointments for next week. Study
it for 6 minutes, then cover it up and try to write them down in the
space below.

- Mr. Mancini, Tuesday at 2 o’clock in your office.
- Mrs. Janowitz, Friday at noon, at the Lilac restaurant.
- Mr. Davies, Wednesday at 9 a.m. at 405 Ambrose Street.
- Two sales reps from Arcadia International, Tuesday at 3 p.m.

Taken From: HOW TO USE YOUR MEMORY TO EARN MORE MONEY