Childrens Corner

The Branson phenomenon is probably unique. It is an unusual cocktail of personality cult and business instincts. It is also curiously palatable. Perhaps the appeal of Branson is that he is different things to different people. Whether you prefer to think of him as the hippy idealist on a mission to clean up business, a lovable pirate rogue, a corporate Peter Pan, or even a robber Baron in disguise, depends on your point of view. What is undeniable is that he has dazzled the British business scene for more than three decades in a way that no other entrepreneur ever has
before, or is likely to again.

True, Branson has been fortunate to live in exciting times. From the social revolution of the 1960s, through the boom of the 1980s, the dot com rush of the 1990s, and into the fi rst decade of the 21st Century, he has been there with his Virgin brand to offer an alternative take on whatever the suits were trying to sell us. He has made a large fortune doing it. But in these fat cat days when unknown faceless bureaucrats
are shamelessly awarding each other huge sums of money for corporate
blandness, Branson is good value.

In the end, though, it is impossible to pin down Richard Branson. He is,in the words of Boy George, one of Virgin’s famous discoveries, the ultimate Karma Chameleon.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s

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