Childrens Corner

Richard Branson’s ultimate gift is the common touch. He makes us feel as if he is one of us. More than just humility, Branson’s ability to mix with people of all walks of life sets him apart from just about every other business executive you will meet. It is the real secret to his enduring success – and popularity. Here are the Branson lessons:

? Listen to people – it’s the least practised management skill of them all. The difference between Richard Branson and 99.9 percent of the people who run large businesses is that he treats people decently and listens to what they think.

? Don’t let success go to your head – a sense of humor helps, so does being thrown into swimming pools by your staff on a regular basis. There is about Branson something of the Everyman fi gure. For no readily apparent reason, people seem to identify with him, believing he is like them.

Taken From: Business The Richard Branson Way
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