NEVER LOSE THE COMMON TOUCH (2)
8 12 2009? Use your customers as consultants – they know their requirements better than the McKinseys and Bains of this world. Branson knows that the little things matter. It is a feature of all the Virgin products and services.
? Treat everyone as an equal; Branson is more likely to be rude to the CEO of a multinational than a check-in clerk. What Branson has that others – businessmen, politicians and TV producers in particular – can only dream of is his fi nger on the pulse of the nation. He seems to speak for a large part of the population.
? Be what people want you to be, and don’t let them down. Perhaps the appeal of Branson is that he is different things to different people. What is undeniable is that he has dazzled the British business scene for more than two decades in a way that no other entrepreneur ever has
before.
NOTES
1 Gerrard, Nicci, “Why do we love Richard Branson?” The Observer, February 8, 1998.
2 Mitchell, Alan, Leadership by Richard Branson, AMROP International, 1995.
3 Sponsored by the TSB.
4 Gerrard, Nicci, “Why do we love Richard Branson,” The Observer, February 8, 1998.
Taken From: Business The Richard Branson Way
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