Childrens Corner

Business visionary or personality cult? Richard Branson’s Virgin brand is unique. No other company has ever created anything quite like it. Only time will tell whether Branson has invented a new blueprint for capitalism for the 21st Century, or is simply a better sales man. Nirvana or more of the same with a different spin? It all depends on your point of view.

For those who want to follow in his footsteps, here are the secrets
of his success.

1 Pick on someone bigger than you: attack dominant market players
Richard Branson has made a career out of playing David to the other guy’s Goliath. Where some entrepreneurs might take one look at the market dominance of the big players and think better of it, Branson actually delights in taking on and outmaneuvering large corporations.

The Branson strategy is:
? make business a crusade
? hoist a pirate fl ag
? play the underdog
? pick your battles
? hit them where it hurts.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s