Childrens Corner

Branson’s affi nity with fl ower power and the whole 1960s movement is less a commitment to a set of principles or political beliefs, and much more related to being in tune with the times – one of his greatest business attributes. Branson’s alternative management style offers the following lessons to aspiring moguls, including:

? don’t be a bread head
? dress down every day (not just Fridays)
? put people fi rst
? blur the divide between work and play
? shake it up (don’t imitate, innovate).

3 Haggle: everything’s negotiable
One of Richard Branson’s less appreciated talents is a razor sharp negotiating technique. Nice guys fi nish last, or so they say, but not Branson. Despite – or perhaps because of – his Mr Nice Guy image, Branson rarely comes out second best in any of the deals he makes. Charisma and considerable personal charm belie a calculating business brain. The lessons from the Branson school of negotiating are:

? nice guys fi nish fi rst
? never say never
? talk softly and carry a big stick
? act on good advice
? cover the upside as well as the downside.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s