Childrens Corner

Business, in Richard Branson’s view, should be fun. Creating an exciting work culture is the best way to motivate and retain good people; it also means you don’t have to pay them as much.

Unlike the computer whiz-kids Bill Gates and Steve Jobs, Branson has never invented any product of a revolutionary nature. All the industries he has succeeded in are conventional ones with little in common except that they are mature and dominated by large players. So what is it that Richard Branson knows aboutbusiness that other people who have been in these conventional industries for years have failed to grasp?

The answer is simple. Branson has the ability to motivate people and push them to the limit. He possesses a remarkable ability to inspire others to achieve what they didn’t know they were capable of. The Branson technique for managing people provides the following lessons:

? it pays to play
? let employees loose
? encourage informality – stay on fi rst name terms
? praise people rather than criticizing them
? make business an adventure.

Taken From: Business The Richard Branson Way
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