Childrens Corner

Liberate creativity, and encourage people to do what they do best.
? Be a back-seat leader
? act as a catalyst
? surround yourself with talented people
? encourage chaos
? make good ideas welcome (wherever they come from).

8 Move faster than a speeding bullet
Branson moves quickly when an opportunity presents itself.

? Seize the moment (beware of paralysis by analysis)
? leap before you look (avoid paralysis by analysis)
? streamline decision making
? use joint ventures to leverage expertise
? make plenty of mistakes (it’s the only way to learn).

9 Size does matter
If you’re a Virgin, then size is important to you. The Virgin Group is effective because it maximizes the entrepreneurial spirit of its staff whilst minimizing the bureaucracy of its systems. Virgin is not a traditional hierarchical company. Rather, it is a cluster of loosely associated businesses, with their own offi ces and their own management teams.

If you tried to design a corporate structure to provide the greatest number of employees in direct contact with their marketplace, the result would be very similar to the Virgin model. Once again, Branson instinctively does what business school professors spend years fi guring out. The essence of the Branson approach to corporate structure has fi ve key points:

? grow your own
? keep it simple
? break up your empire into small molecules
? keep headquarters to a minimum
? put out the welcome mat for good ideas.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s