Childrens Corner

In many ways this is the most diffi cult lesson of all. Those who want to follow in Richard Branson’s footsteps have to master this or all the other lessons will come to nothing. More than just humility, Branson’s ability to mix with people of all walks of life sets him apart from just about every other business executive you will meet. It is the real secret to his enduring success – and popularity.

? Listen to people – customers and employees are a good place to start

? don’t let success go to your head

? use your customers as consultants – they know their requirements better than the McKinseys and Bains of this world

? treat everyone as an equal; one of Branson’s most endearing traits is that he is more likely to be rude to the CEO of a multinational than a check-in clerk

? be what people want you to be – be a chameleon.

Taken From: Business The Richard Branson Way
10 Secrets of the Word’s